Last update 10/01/2024

By purchasing Visual Magic’s services for resale, you agree to adhere to this Reseller Policy

In order to ensure Visual Magic authorized resellers (“Resellers”) are able to sustain healthy margins and ensure that Visual Magic’s end-users are being provided a quality sales experience and customer support, Visual Magic has announced this Reseller Policy (the “Reseller Policy”). Visual Magic believes that its end-user customers are best served by having resellers who market Visual Magic’s Services as premium brand products and who provide an outstanding level of service and support to their end-user customers.

Visual Magic hereby adopts this Resale & Quality Policy (this “Policy”) and requires that each person, firm or entity (as applicable, a “Reseller”) that purchases its services (the “Services”) for resale or other distribution agree to comply with this Policy. Accordingly, the terms of this Policy are incorporated into and are in addition to any contract entered into between Visual Magic and Reseller with respect to Reseller’s purchase or sale of the Services.

1. Sales to End Users Only.
Unless otherwise agreed with Visual Magic in writing, Reseller may only purchase Services for resale to consumers and end user customers and Reseller may not resell Services to providers or for further distribution in any manner.

2. Internet Sales Prohibited.
Reseller shall be prohibited from selling Visual Magic Products on the Internet unless it applies, is approved by Visual Magic, and executes an Authorized Internet Reseller Agreement or other similar agreement regulating the manner in which it sells online.

3. Sales Restricted to Territory.
If Reseller purchases Services pursuant to a contract that obligates Reseller to resell the Services in a geographic territory, Reseller must comply with that obligation.

4. Intellectual Property.
The unauthorized use of the intellectual property of our Services is prohibited. Resellers that comply with this Policy have a limited, non-exclusive, non-sub licensable, revocable license to use Visual Magic’s trademarks and copyrights in connection with the sale of the Products. Reseller shall not alter, modify, or change any trademark or copyright, nor shall Reseller use any trademark or copyright other than for the promotion and sale of the Services, nor shall Reseller use any trademark or copyright in any manner that negatively impacts such trademark or copyright. Failure to comply with the Policy will result in the automatic revocation of the license granted herein and a total forfeiture of the rights granted herein. Visual Magic reserves the right to revoke this license at any time for any or no reason;

5. Service Inspection.
Visual Magic will promptly inspect all Services upon completion and promptly return in accordance with the terms of sale any Services that appear incomplete or unsatisfactory upon inspection.

6. Sales Practices.
Reseller shall conduct its business in a reasonable and ethical manner at all times and shall neither engage in any deceptive, misleading, or unethical practices or advertising at any time, nor make any warranties or representations concerning the Services except as expressly authorized by Visual Magic. Reseller shall comply with any and all applicable laws, rules, regulations, and policies related to the advertising, sale, and marketing of the services.

7. Customer Service Level.
Reseller shall provide the highest levels of customer service. Reseller and Reseller’s sales personnel shall be familiar with the special features of all Visual Magic’s Services marketed for sale and must obtain sufficient product knowledge to advise customers on the selection and safe use of the services, as well as any applicable warranty, guarantee, or return policy.

8. Customer Service channels.
Reseller will maintain customer service phone and email response functions as required by the Original Agreement to handle customer complaints, returns and other customer service functions. At Visual Magic’s request, Reseller will provide any reports or other information requested by Visual Magic, with respect to a particular Service to determine the date or Reseller’s purchase of the Service, the location where the Service was acquired, and the dates on which the Service was sold or performed by Reseller to a purchaser.

9. Consumer Safety and Service cancellation.
Reseller will cooperate with Visual Magic in connection with any investigation of consumer safety claims or any evaluation of a service cancellation. To ensure the safety and well-being of the end users of the Services, Reseller agrees to cooperate with Visual Magic with respect to any Service cancellation or other consumer safety information dissemination efforts.

10. Service failure.
If any significant quantity of Services purchased by Reseller fail, Reseller will promptly report such event to Visual Magic.

11. Report Unauthorized Resellers.
If Reseller has information, or reasonably suspects, that any person is purchasing and reselling or distributing Services in a manner not authorized by Visual Magic, Reseller must promptly notify Visual Magic.

12. Other Information, Documents and Reports.
Reseller must provide Visual Magic with any supplemental information, documents and reports that Visual Magic may request in order to validate Reseller’s compliance with this Policy and to support Visual Magic’s warranty support and customer support obligations and initiatives.

13. Unilateral policy changes
Visual Magic’s sales personnel have no authority to modify or grant exceptions to this Unilateral Policy. All questions regarding interpretation of this Policy should be directed to the Reseller Policy Committee at attentionclient@visualmagiccorp.com.

14. Termination and liability due to policy violation
If Visual Magic determines that Reseller is in violation of this Reseller Policy, it may take any and all appropriate legal actions, including, but not limited to refusing to, accept orders from Reseller or instructing its distributors to refuse to accept orders from Reseller.

15. Policy modification and changes
Visual Magic reserves the right to update, amend, or modify this Reseller Policy at any time. Unless otherwise provided, such amendments will take effect immediately and Reseller’s continued use, advertising, offering for sale, or sale of the Products will be deemed Reseller’s acceptance of the amendments.